ABOUBA Radhia - KHAMMAR Nour Elhouda2024-03-022024-03-022020http://dspace.univ-khenchela.dz:4000/handle/123456789/3017Abstract This work aims to analyze the rising influence that social networking has gained in Barack Obama’s political campaigns and to evaluate its actual contribution in the light of the rapid changes that occurred in the social media environment over the course of Obama’s 2008 and 2012 presidential elections, taking into consideration the paramount objective which is interpreted by electoral gains. This research work also considers the Democratic candidate practices to adopt political communication strategies through political slogans, active volunteers and donors working online which, in turn, generated the rise of social networking in his 2008 and 2012 campaigns and gained advantage and popularity as a politician.enThesis