عدنان حسامبن عزوز عبد الرحمن2024-02-222024-02-222021-12-312602-6635http://dspace.univ-khenchela.dz:4000/handle/123456789/1929the objective of this paper is to asses, determine and correct the investment practices in the micro enterprises, and to offer an adequate competitive/strategic analysis that assist in the business formation process, and in macro-strategy to organize the small business in efficient way that allow flexible adjustments in case of environmental or market change based on data collection process and benchmarking approach and a suggested efficiency-screening process. We have used for that purpose official government and microbusiness reports, alongside with observation and questionnaires for data collection. The results will greatly improve the probability of success. Keywords : micro enterprises, logistic Regression, competitiveness, micro-marketingenArticle