Digital Marketing As A Tool To Increase The Visibility Of Start-ups - An Analytical Study Of Algeria’s Digital Environment

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مجلة بحوث الإدارة والاقتصادUniversité Ziane Achour de Djelfa Volume 5, Numéro 4, Pages 418-432
In the light of global digital marketing, this study aims to determine the role of digital marketing in increasing the visibility of startups in Algeria; When we discovered the importance of digital marketing for small businesses, we analyzed some Algerian statistics and found that Algeria has a favorable digital environment that helps companies market their products at least in the local market. We conducted our study based on literature reviews, conceptual studies, and analytical studies. We concluded that digital marketing, especially social media, plays an important role in startups in Algeria and is compulsory for all companies to use it.