Algerian Humor Discourse From Jokes To Memes : A Contrastive Analysis Study
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Date
2024
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Publisher
UNIVERSITÉ ABBAS LAGHROUR KHENECHELA
Abstract
Abstract
Nowadays, people use different forms of humor to convey a certain idea, to communicate and to interact. With the development of technology different tools are used to share thoughts, ideas, and beliefs; memes and jokes are different type of humor used by Algerian people for specific goals. The current study analyzes the use of jokes and memes especially by the Algerian youth in their daily life, more precisely in their web life. This study aims to investigate how humor is created using jokes and memes and the way it is related to the Algerian culture. This study is based on the use of qualitative approach in order to analyze different memes and jokes created by Algerian people.400 memes and jokes were collected from different popular instagram pages. Results of this study reveals the existence of memes and jokes as a tool to reflect some social, cultural, political ideas…etc. Additionally, it reveals that there is a difference between jokes and memes in the way they are produced and interpreted, yet they are both related when it comes to the themes they discuss.
Key words: humor discourse, memes, jokes, youth, multimodality.