The Evolution Of Marketing In Algeria
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Date
2023-07-20
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مجلة الدراسات التجارية والاقتصادية المعاصرة،جامعة أبن خلدون تيارت ،Volume 6, Numéro 2, Pages 188-200
Abstract
The evolution of marketing in Algeria has been a topic of interest among researchers and marketers for several years. Algeria is an emerging economy that is experiencing significant changes in its political, economic, and social structures. As a result, the country's marketing environment is evolving at a rapid pace, and firms need to adapt to these changes to remain competitive. This article provides a comprehensive review of the evolution of marketing in Algeria, highlighting the key changes in the country's marketing environment, the challenges facing Algerian marketers, and the strategies used by firms to address these challenges. The article concludes with recommendations for future research in this area.