The Impact of corporate social responsibility on customers' satisfaction –A Structural Model-
| dc.contributor.author | Nessraoui Dounia zed | |
| dc.date.accessioned | 2024-02-18T14:05:37Z | |
| dc.date.available | 2024-02-18T14:05:37Z | |
| dc.date.issued | 2023-12-30 | |
| dc.description.abstract | This study examined how adopting corporate social responsibility dimensions affects customers' satisfaction levels. Our analysis relied on the constructive modeling equation using PLS-SEM, which revealed a correlation of 0.46 between the two variables. This implies that changes in the six dimensions of social responsibility - economic, environmental, ethical, legal, Philanthropic, and social - can explain up to 78.6% of the variations in customer satisfaction concerning image, trust, attitude, and security. Additionally, we observed a pathway coefficient of roughly 0.68, indicating a robust and statistically significant association between social responsibility and customer satisfaction. These results offer valuable insights into the causal relationship between social responsibility and customer satisfaction. | |
| dc.identifier.issn | 2710-8856 | |
| dc.identifier.uri | http://dspace.univ-khenchela.dz:4000/handle/123456789/1468 | |
| dc.language.iso | en | |
| dc.publisher | Management & Economics Research Journal Vol. 05 No. 04 .P. 474-487 | |
| dc.title | The Impact of corporate social responsibility on customers' satisfaction –A Structural Model- | |
| dc.type | Article |
Files
Original bundle
1 - 1 of 1
No Thumbnail Available
- Name:
- the-impact-of-corporate-social-responsibility-on-customers'-satisfaction-–a-structural-model-.pdf
- Size:
- 100.39 KB
- Format:
- Adobe Portable Document Format
License bundle
1 - 1 of 1
No Thumbnail Available
- Name:
- license.txt
- Size:
- 1.71 KB
- Format:
- Item-specific license agreed to upon submission
- Description: