English for Marketing and Advertisement: Terminology Assessment and Learning Experience The Case of Master One Students of English at Abbas Laghrour University Khenchela
| dc.contributor.author | Sekaoui Chahra | |
| dc.date.accessioned | 2024-07-05T19:59:43Z | |
| dc.date.available | 2024-07-05T19:59:43Z | |
| dc.date.issued | 2024 | |
| dc.description.abstract | Abstract The shift towards English as the first foreign language in Algeria and the accelerated foundation of startups among university have created a rich, intriguing area for researching English learning and teaching related issues. One of these issues is English for marketing and advertisement which is the topic addressed in this research. The aim of this study is to investigate the English for marketing and advertisement terminological needs of the Master one students at Abbas Laghrour University, as well as their learning experience and orientations. Accordingly, a sample of 45 students out of 120 was selected for the study. Data was collected via a test that assessed the terminological level, and a questionnaire that gathered data about the participants’ learning experience and attitudes. Results has shown that the M1 students have a poor level of English for marketing and advertisement terminology. In addition, it has been found that the students have never been introduced to this type of English, while they believe it is essential for them nowadays and they need it in their careers. Key Words: Assessment, business English, English for marketing and advertisement, ESP, Terminology | |
| dc.identifier.uri | http://dspace.univ-khenchela.dz:4000/handle/123456789/5750 | |
| dc.language.iso | en | |
| dc.publisher | UNIVERSITÉ ABBAS LAGHROUR KHENECHELA | |
| dc.title | English for Marketing and Advertisement: Terminology Assessment and Learning Experience The Case of Master One Students of English at Abbas Laghrour University Khenchela | |
| dc.type | Thesis |