Browsing by Author "- Telli Badreddine"

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    The Role of Hollywood Movies in Promoting and Establishing an American Global Culture to the World
    (UNIVERSITY OF ABBES LAGHROUR-KHENCHELA, 2019) - Telli Badreddine
    Abstract Hollywood’s role in the Americanization of the world has been the center of many academic studies. This paper attempts to examine its genuine stand in the time of Globalization. Although Hollywood plays an important part in globalization, it propagates the American popular culture overseas under the concept of Americanization. By the end of the 20th century, American media conglomerates were established and enabled for Hollywood’s domination over world cinemas. Consequently, Hollywood’s global success shows how Americanization takes effect in foreign countries. America is seen as the only superpower in the world, its decision to promote its culture to international community may affect the relations with other nation-states. The promotion of American culture through Hollywood movies is a representation of cultural imperialism. Hollywood movie is a cultural product where America is trying to imperialize the world once again by using a soft tool. American culture is U.S. leading expert, America is trying to sell its culture to any other state around the world. Finally, the research approach adopted for this thesis includes a descriptive study, using a quantitative design that requires the use of a questionnaire as a tool. To assure the results and findings of my research, I have also selected two Hollywood movies from the year 2006, each of them won international Awards, and I have analyzed the movies on what are critical cultural values and political messages in each selected film that America tries to communicate towards the world audience.