Faculty of Economic and Commercial Sciences

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Browsing Faculty of Economic and Commercial Sciences by Author "Lilia BENMENSOUR"

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    The Impact Of Renewable Energies Production On Algeria’s Gdp And Its Position In Africa And The Word- An Econometric Study For The Period (2006-2019)
    (مجلة بحوث الإدارة والاقتصاد Université Ziane Achour de Djelfa Volume 5, Numéro 3, Pages 80-102, 2023-09-10) Lilia BENMENSOUR; adjali dalal
    Abstract This study aims to highlight the impact of the renewable energies’ production on the World domestic gross production and in Africa and Algeria. To determine the Algeria’ position relative to Africa and the World for the period 2006-2019. The study assumed that Algeria occupied a weak position internationally and a strong one in Africa. It concluded that the hypothesis was not proven, as the study did not record a clear impact of the production of renewable energies in Algeria during the period 2006-2019 on the domestic gross production, and it occupied a very weak position for the World and for Africa, while a positive and strong impact was found in the World, and a positive and weak effect Africa.
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    Using Bank’s Marketing Mix To Promoting Green Investment In Algeria.
    (مجلة الباحث الإقتصادي Université 20 Août 1955 de Skikda Volume 8, Numéro 2, Pages 162-175, 2020-12-30) Lilia BENMENSOUR; Dalal ADJALI
    Abstract : The aim of this study is to empirically examine the relationship between the Algerian banks’ marketing mix and the promoting of green investment. This study was conducted based on a psychometrically validated questionnaire designed and distributed to a random sample of 20 Algerian banks. The response rate was 60%. We used statistical methods to analyze the three principal hypotheses developed. In particularly, we found that: (H1) Algerian banks have adopted strategies to guide investors towards green investment. (H2) There is a relationship between Algerian banks marketing mix and the promoting of green investments.(H3) There is a statistically significant difference amongst Algerian banks due to type determinant (Public, private or mixed). Key words: Marketing mix, green investment, Algerian banks. JEL classification codes: M31, P45, G21 Résumé: Le but de cette étude est d’examiner empiriquement la relation entre le mix marketing des banques algériennes et la promotion des investissements verts. Nous avons utilisé des méthodes statistiques pour analyser les trois principales hypothèses développées. En particulier, nous avons constaté que: (H1) Les banques algériennes ont adopté des stratégies pour guider les investisseurs vers des investissements verts. (H2) Il existe une relation entre le mix marketing des banques algériennes et la promotion des investissements verts. (H3) Il existe une différence statistiquement significative entre les banques algériennes en raison du type de déterminant (public, privé ou mixte). Mots clés : Marketing mix, investissement vert, banques algériennes. Codes de classification JEL: M31, P45, G21